Insurance-as-a-Service (IaaS) is a comprehensive insurance distribution technology and services solution that enables businesses to offer insurance products without becoming an insurance company.

IaaS empowers forward-thinking companies to offer embedded, white-labeled, or co-branded insurance solutions directly to their own customers.

Insurance-as-a-Service works through a simple integration process designed to fit seamlessly into your existing digital environment.

We connect your front-end experience—whether it’s a website, app, or portal—to a network of top-rated insurance carriers using embedded links and APIs. This enables real-time quoting and purchasing, both online and through licensed agents, without adding backend complexity for your team.

Your customers can access relevant insurance products directly within their existing journey—enhancing convenience while building trust. And because every policy sold through your platform generates commission-based revenue, it’s also a powerful way to monetize customer relationships and unlock a new stream of recurring income.

It’s a streamlined way to deliver added value—without the added operational burden—making it easy to offer insurance when and where it matters most.

Insurance-as-a-Service opens additional revenue streams for your business by enabling you to monetize your existing customer relationships without significant upfront investment.

Each insurance policy purchased through your program generates commission-based revenue, creating a steady, recurring income stream. Because insurance products are embedded directly into your customer journey, conversion rates tend to be higher compared to traditional referral models.

Additionally, offering insurance enhances customer loyalty and lifetime value by delivering protection when it matters most—helping you grow both top-line revenue and long-term business sustainability with a trusted partner who lets you stay focused on the core of your business.

Any business with a loyal customer base and frequent engagement can benefit from Insurance-as-a-Service. This includes—but isn’t limited to—banks, credit unions, real estate platforms, mortgage lenders, auto dealerships, membership organizations, and digital marketplaces.

Even existing agencies, brokers, and carriers can take advantage of Insurance-as-a-Service to quickly expand their digital offerings, enter new markets, or complement existing distribution strategies—without the time and cost of building from scratch.

Whether you're looking to enhance your value proposition, create new revenue streams, or deepen customer relationships, embedding insurance into your experience helps you deliver protection at the right moment—seamlessly and compliantly.

Yes. Our Insurance-as-a-Service solution is fully configurable and can be white-labeled to reflect your brand’s look, feel, and voice. From the user interface to customer communications, the experience is designed to appear as a seamless extension of your brand—building trust and consistency at every touchpoint.

That said, some partners choose to maintain a degree of separation between their core brand and the insurance offering. In this case, you can move forward by fully leveraging the MyLifeProtected name, which is the brand under which we operate our licensed agency. This approach uses our name and logo throughout the program experience and promotional materials, allowing you to offer a trusted insurance solution under another name.

Our Insurance-as-a-Service platform offers a broad range of personal lines insurance products, including auto, home, renters, travel, pet, flood, disaster, personal umbrella, and more.

We partner with top-rated insurance carriers nationwide, giving your customers access to competitive quotes and coverage from trusted providers—all through a single, streamlined integration.

Offering choice is a key part of delivering a positive insurance experience. By presenting multiple options side by side, you empower your customers to compare coverage and pricing, make confident decisions, and find the policy that fits their needs—all without leaving your ecosystem.

No, not when you partner with a licensed provider, like Bindable, acting on your brand’s behalf.

One of the key benefits of our Insurance-as-a-Service model is that you can offer insurance without needing to obtain or maintain insurance licenses yourself.

All insurance products are sold and serviced through MassDrive Insurance Group, LLC, our fully licensed entity operating under the MyLifeProtected brand. We manage all regulatory requirements, compliance, and operational responsibilities—so you can focus on delivering value to your customers without the complexities of becoming an insurance provider.

If you decide to pursue your own insurance licensing and build an in-house agency, Bindable's Insurance-as-a-Service platform provides a flexible foundation to support your growth.

You can start by leveraging our fully licensed platform to offer insurance quickly and compliantly while building your customer base and gaining operational experience. When you’re ready and have secured your own carrier appointments, you can choose to license Policy Crusher®, our technology platform, to continue offering the same products and seamless experience your customers have come to expect.

This approach lets you scale at your own pace, reduce upfront risk, and maintain uninterrupted service to your customers throughout the transition.

We’re happy to work closely with you to develop a roadmap to support your licensing and operational goals.